Entrepreneurs & startups


I offer coach-mentoring for entrepreneurs and am a mentor for Virgin Startup. I recognise that entrepreneurs and startups are often cash poor and sometimes cannot afford regular coaching/mentoring rates. Please contact me and tell me about your business and we can explore how I can help you in an affordable way.

Case study

“To be honest, 6 months ago I was more than a little sceptical about coaching – if you’re totally new to it perhaps you can relate to my mindset. I simply didn’t understand it or even know what it was – I now get it, love it and know when I’m in need of it.

I can’t articulate what it is better than anyone else so instead I’ll try to explain what I get from it.

I’m an entrepreneur and founder of a tech start-up and as such I need to wear many different hats. My focus needs to shift from software engineering to marketing to company development to pitching to HR to funding to you name it. In an ideal world, each task would finish before the next starts – but this is not an ideal world. It’s no wonder that my thoughts become tangled, decisions get postponed and my anxiety rises.

For me coaching helps me to articulate my vision, the decisions I need to make and explore the consequences of those decisions. It’s incredible how effective it is. If I’ve not had a coaching session for a few weeks I slip predictably back into a condition I now know is the ‘cloud of unknowing’. Coaching helps me to zoom out, take stock, look to the future and ultimately make decisions.”

David Foreman, coach-mentoring client and founder of Shop Saviour/Store Academy